Brand and Deliver

Delivered by Scott Goodacre, you will learn to:

• Define what makes a brand
• Demonstrate how to communicate your brand’s values
• Recognise the importance of the customer experience
• Explain the importance of consistency in branding

Perfect Pitching

Delivered by Mhari Breen, you will learn to:

• Understand what makes a great pitch
• Describe different scenarios where sales pitches are useful
• Create and deliver a sales pitch

Low Carbon Operations

Delivered by Nick Devitt and guest speakers, you will learn to:

• Understand supply chains
• Understand how sustainable actions can save money and reduce costs

Your Sales Toolbox

Delivered by Mhari Breen, you will learn to:

• Understand the sales cycle
• Describe the 4 main stages of selling
• Identify the best sales techniques for maximum results
• Use FAB to sell
• Develop an existing customer strategy

SEO and Digital Marketing

Delivered by Scott Goodacre, you will learn to:

• Set objectives for your social media marketing
• Identify your best performing content
• Recognise the potential uses of paid social media

Lean Strategies

Delivered by Jimmy Forster, you will learn to:

• Understand the term Lean
• Describe a process
• Discover Lean Tools
• Identify 5’s & 8 Wastes
• Understand the benefits of Standard Procedures and Visual Management
• Benefits of Teamwork and Problem Solving

ROI & Social Media

Delivered by Scott Goodacre, you will learn to:

• Set objectives for your social media marketing
• Identify your best performing content
• Recognise the potential uses of paid social media

Business Planning

Delivered by Mhari Breen, you will learn to:

• Identify what Success looks like
• Create meaningful Vision & Values
• Write a Winning Business Plan
• Take advantage of SWOT

Customer Service

Delivered by Mhari Breen, you will learn to:

• Set objectives for your social media marketing
• Identify your best performing content
• Recognise the potential uses of paid social media

Forecasts and Budgeting

Delivered by Mhari Breen, you will learn to:

• Understand what is meant by the term financial planning
• Explore the tools used to plan your business finances
• Create a forecast using the right ingredients
• Describe what a budget is and the benefits of budgeting
• Create a budget