Perfect Pitching

Delivered by Mhari Breen, you will learn to:

• Understand what makes a great pitch
• Describe different scenarios where sales pitches are useful
• Create and deliver a sales pitch

Your Sales Toolbox

Delivered by Mhari Breen, you will learn to:

• Understand the sales cycle
• Describe the 4 main stages of selling
• Identify the best sales techniques for maximum results
• Use FAB to sell
• Develop an existing customer strategy

AI For Digital Marketing

Holiday Inn Seaton Burn Great North Road, Seaton Burn, Newcastle upon Tyne, United Kingdom

Delivered by Pascal Fintoni, you will gain a better understanding of Artificial Intelligence (AI) and its potential applications in digital marketing.

Brand and Deliver

Delivered by Scott Goodacre, you will learn to:

• Define what makes a brand
• Demonstrate how to communicate your brand’s values
• Recognise the importance of the customer experience
• Explain the importance of consistency in branding

Digital Marketing Strategy

Delivered by Scott Goodacre. This session will help you identify what, when and how you dive into digital.

Business Planning

Delivered by Mhari Breen, you will learn to:

• Identify what Success looks like
• Create meaningful Vision & Values
• Write a Winning Business Plan
• Take advantage of SWOT

Lean Strategies

Delivered by Jimmy Forster, you will learn to:

• Understand the term lean
• Describe a process
• Discover Lean Tools
• Identify 5's & 8 Wastes
• Understand the benefits of Standard Procedures and Visual Management
• Benefits of Teamwork and Problem Solving

Forecasts and Budgeting

Delivered by Mhari Breen, you will learn to:

• Understand what is meant by the term financial planning
• Explore the tools used to plan your business finances
• Create a forecast using the right ingredients
• Describe what a budget is and the benefits of budgeting
• Create a budget

ROI & Social Media

Delivered by Scott Goodacre, you will learn to:

• Set objectives for your social media marketing
• Identify your best performing content
• Recognise the potential uses of paid social media

SEO and Digital Marketing

Delivered by Scott Goodacre, you will learn to:

• Set objectives for your social media marketing
• Identify your best performing content
• Recognise the potential uses of paid social media